top of page
EXECUTIVE TRAINING PROGRAMME
Artificial Intelligence
for Marketing
A three-day executive and practitioner programme exploring how artificial intelligence is transforming modern marketing strategy, customer engagement and organizational performance.
DATE
06–08 July 2026
TIME
9:00 AM–3:00 PM
LOCATION
Amman, Jordan
PROGRAMME OVERVIEW
Strategy meets
practical application.
This immersive three-day training programme is designed to help marketing professionals, strategists, digital teams and business leaders understand how Artificial Intelligence is transforming modern marketing. The programme combines strategy, practical applications, hands-on exercises, live demonstrations and future-focused thinking.
Participants will explore how AI can enhance customer understanding, automate workflows, accelerate content creation, improve campaign performance, optimize personalization and reshape marketing operations.
Generative AI tools and applications
Prompt engineering for marketers
AI-driven content and campaigns
Customer insight and personalization
Digital advertising and performance
AI governance, ethics and adoption
LEARNING OBJECTIVES
From understanding AI to putting it to work.
By the end of the programme, participants will be equipped to identify opportunities, apply leading tools and shape a responsible AI roadmap.
01
Understand the fundamentals of AI, Generative AI and Agentic AI in marketing.
02
Identify high-impact AI use cases across the marketing value chain.
03
Use AI tools for content creation, campaign optimization and customer engagement.
04
Build AI-assisted marketing workflows and improve operational efficiency.
05
Design AI-powered customer journeys and personalization strategies.
06
Understand ethical, legal and governance considerations.
07
Develop an AI adoption roadmap for their organization.
TARGET AUDIENCE
Designed for leaders driving transformation.
The programme is designed for banking and financial-sector professionals responsible for marketing, digital strategy, customer experience, communications and business growth.
↗ Marketing directors and managers
↗ Digital transformation leaders
↗ Brand and communication teams
↗ Customer experience professionals
↗ Business development leaders
↗ Product and innovation teams
↗ Banking executives and strategists
↗ Data and analytics professionals
06–08 JULY 2026 · AMMAN, JORDAN
Take part in a practical programme
built for the future of marketing.
bottom of page